Measure the distance from armpit to armpit, double it and this is the measurement you should use below.
Mens Size Guide
Small - 36" chest
Medium - 38/40" chest
Large - 42/44" chest
XL - 48" chest
XXL - 50 - 52" Chest (note very large)
Ladies Size Guide
Small - (8-10) is to fit 32/34” chest (81/86cm)
Medium - (12-14) is to fit 34/37” chest (86/94cm)
Large - (14 -16) is to fit 37/40” chest (94/101cm)
Kids Size Guide
Kids 2-3yr
3-4yr
5-6yr
7-8yr
9-11yr
12-13yr