Privacy Policy
BACKGROUND:
This Policy applies as between you, the User of this Web Site and Atrends Fashion Accessories the owner and provider of this Web Site. This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
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“Account” |
means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on the Web Site; |
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“Content” |
means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site; |
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“Data” |
means collectively all information that you submit to the Web Site. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems; |
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“Atrends Fashion Accessories” |
means Atrends Fashion Accessories 44 Kingston Road Teddington Middx TW11 9HX
Tel 020 8977 4814 |
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“Service” |
means collectively any online facilities, tools, services or information that Atrends makes available through the Web Site either now or in the future; |
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“System” |
means any online communications infrastructure that Atrends makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links; |
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“User” / “Users” |
means any third party that accesses the Web Site and is not employed by Atrends and acting in the course of their employment; and |
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“Web Site” |
means the website that you are currently using:
http://shop.ebay.co.uk/merchant/teddington44_W0QQ_nkwZQQ_armrsZ1QQ_fromZQQ_
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2. Data Collected
Without limitation, any of the following Data may be collected:
2.1 name;
2.2 date of birth;
2.3 gender;
2.4 job title;
2.5 profession;
2.6 contact information such as email addresses and telephone numbers;
2.7 demographic information such as post code, preferences and interests;
2.8 IP address (automatically collected);
2.9 web browser type and version (automatically collected);
2.10 operating system (automatically collected);
2.11 a list of URLS starting with a referring site, your activity on this Web Site, and the site you exit to (automatically collected).
3. Our Use of Data
3.1 Any personal Data you submit will be retained by Atrends for as long as you use the Services and Systems provided on the Web Site. Data that you may submit through any communications System that we may provide may be retained for a longer period of up to Six Months.
3.2 Unless we are obliged or permitted by law to do so, and subject to Clause 4, your Data will not be disclosed to third parties. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998 For more details on security, see clause 9 below.
3.3 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Web Site. Specifically, Data may be used by us for the following reasons:
3.3.1 internal record keeping;
3.3.2 improvement of our products / services;
3.3.3 transmission by email of promotional materials that may be of interest to you;
3.3.4 contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Web Site.
3.3.5 we do not store credit card details nor do we disclose them to 3rd parties.
4. Third Party Web Sites and Services
Atrends may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services Do Not have access to certain personal Data provided by Users of this Web Site. .
5. Changes of Business Ownership and Control
5.1 Atrends may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.
5.2 In the event that any Data submitted by Users will be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your Data deleted or withheld from the new owner or controller.
6. Controlling Access to your Data
6.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
6.1.1 use of Data for direct marketing purposes; and
6.1.2 sharing Data with third parties.
7. Your Right to Withhold Information
7.1 You may access certain areas of the Web Site without providing any Data at all. However, to use all Services and Systems available on the Web Site you may be required to submit Account information or other Data.
7.2 You may restrict your internet browser’s use of Cookies. For more information see clause 10.4 below.
8. Accessing your own Data
8.1 You may access your Account at any time to view or amend the Data. You may need to modify or update your Data if your circumstances change. Additional Data as to your marketing preferences may also be stored and you may change this at any time.
8.2 You have the right to ask for a copy of your personal Data on payment of a small fee.
9. Security
9.1 Data security is of great importance to Atrends and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.
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